Tuesday, June 19, 2007

Minisode Network on MySpace would host various Sony television shows

MySpace Video and Sony Pictures Television have collaborated on the "Minisode Network," a broadband video page featuring shortened versions of various Sony television shows available in a free, ad-supported form (the current sponsor is Honda) and which launched on Tuesday. MySpace members also have the option to embed 'minisodes' in their profiles.
You can think of it as TV on Cliff's Notes. Each 'minisode' is three to five minutes long, but Sony and MySpace have assured skeptical viewers that the story arc of the original TV episode remains intact.

On the Minisode Network, you can now watch three shaved-down episodes from a total of 15 TV shows. Many of them, like Starsky & Hutch and Charlie's Angels, predate the average young MySpace user, but a few, like Dilbert, are a bit newer. According to a release from MySpace, new ones will be added each week and more than 500 total will be online by the end of 2007. It's not clear whether this means that new shows will be added as well or if the 'minisodes' will remain restricted to the current 15.


EARLIER:

Sony Pictures Television is planning to launch a kind of Cliff Notes version of its hit television programs on MySpace. Broadcasting & Cable reported that the network plans to begin offering today (Tuesday) some 45 episodes from classic hits like Charlie's Angels, Facts of Life and Starsky & Hutch that will be three-to-five minutes long "while still retaining the full story arc." Sony said that it will initially offer them on what it will call the Minisode Network on MySpace and perhaps broaden its distribution to mobile phones after August.
New minisodes will be added each week, with the goal of offering more than 500 by the time 2008 rolls around.




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